Advertising and Targeting

Targeted advertising is a type of advertising where advertisements are placed so as to reach consumers based on traits such as demographics, purchase history, or observed behavior. There are two principal forms of targeted interactive design are behavioral targeting and contextual advertising.

Behavioral targeting or behavioral targeting can be used by online publishers or internet marketers to increase the effectiveness of campaigns. This works by collecting data on an internet user's behaviors. Such as browsing habits, search queries, and web site history. This information is used to serve more targeted advertisements to the user. The goal is to increase relevancy based on the collected data and foster a better conversion rate.

Contextual Advertising Advertising on a web site that is targeted to the specific individual who is visiting the Web site. A contextual ad system scans the text of a Web site for keywords and returns ads to the web-page based on what the user is viewing, either through ads placed on the page or pop-up ads. For example, if the user is viewing a site about sports, and the site uses contextual advertising, the user might see ads for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising also is used by engines to display ads on their search results based on what word the users has searched for.

Failures of Targeted Advertising.

Sometimes advertising fails. Here is one Man’s thought about what he advertising

“Saying that we want more relevant advertising based on our likes, dislikes, culture, background, blah-“blah-blah is kinda like saying, "here are the keys to my brain, come on in and make yourselves at home and my wallet is on the coffee table."

Understanding target advertising does it make us more aware of what is being pushed on us?

Influence of advertising on BYU-I students

Sloganize yourself.....

http://thesurrealist.co.uk/slogan

This is actually pretty neat. You can go to this website and make a slogan for yourself. Give it a try!

Effects of advertising on children

Effects of advertising on Children

The advertising industry spends $12 billion per year on ads targeted to children, using persuasive messages through media such as television and the Internet. According to studies, a child is exposed to over 40,000 TV commercials a year.

It is thought to be unethical for marketers to target their advertising toward children, however we see advertising everyday that is geared toward children. Children in America spend more time in front of the television than they do in school. Studies have shown that children recall ads on television whether it is a commercial for a toy or a product placement in a movie.

There are thoughts of creating laws to prohibit advertising marketed towards children. In Europe, there are regulation laws on advertising toward children:
a. it shall not directly exhort minors to buy a product or a service by exploiting their inexperience or credulity;
b. it shall not directly encourage minors to persuade their parents or others to purchase the goods or services being advertised;
c. it shall not exploit the special trust minors place in parents, teachers or other persons;
d. it shall not unreasonably show minors in dangerous situations.

Could this be a solution to the problems we are facing with the effects of advertising on children today? We may never know unless we try.



http://www.associatedcontent.com/article/44282/effects_of_advertising_on_children_pg3.html?cat=35
http://www.apa.org/monitor/jun04/protecting.aspx

Advertising around BYU-I

Advertising Techniques

Advertising Techniques

Advertising is one of the most influential ways a company can entice people into buy their product. Advertising can be approached in many different ways, but I think that there are two very important things that a company can do to an advertisement that can take it a step above the rest. The first is if a company has a jingle or slogan that is exceptionally catchy, or unusual. The second is having a spokes person or character that your audience either wants to be like, or admires. I believe that using these two devices a company can sell both themselves and their product, in a way that will benefit them financially and socially.

If I stated a saying such as “I’m loving it”, most Americans would be able to identify the company, as well as the last time they visited, or purchased any item from that company. This shows just how much we actually retain form commercials. The first company to use a jingle is highly debated, but the first singing jingle was produced by General Mills on Christmas Eve 1926, and it was titled "Have You Tried Wheaties?"(Great Monents) This jingle was a big success, and ever since then companies have been singing and saying their way into our heads and wallets. Jingles/slogans one of the most memorable things a company can do, and when people remember your product, they buy your product.

The second way of having a commercial be a success, is to have a spokes person, or character that will interest your audience. Having a person who is looked up to, or admired really works simply because your audience trusts that person and wants to use the same products as the spokes person is supposedly using. Using a person who your audience wants to be like also works to sell products. This happens because people will do almost anything to be like someone they wish they were. In reality the companies are preying on people’s insecurities and telling them if they buy a certain product they can be cooler, or more attractive, or even a better athlete. Most people will fall into this trap, even if they know deep down that it will not work. Having a person believe that they need your product is another good selling point, and getting the right spokes person is key to getting the desired effect.

A company that uses these two methods can sell just about anything. Advertisers have done their research, and they know that the human race is susceptible to envy, insecurities, and admiration, and their commercials are directed at these factors. I believe that jingles/slogans, and a targeted spokes person, can make the difference between selling, and failing a product.

Source: "Great Moments in Advertising: The First Jingle." Blake Project 15 Dec. 2007: n. pag. Web. 14 Jul 2010. .

http://www.brandingstrategyinsider.com/2007/12/great-moments-1.html

Advertising Techniques for Small Business